Most Tier 1/2 LinkedIn pages read like an HR feed: anniversary photos, plant celebrations, the occasional generic post about 'innovation in manufacturing'. The substantive content — what you actually built this quarter, which OEMs you served, what your engineering team solved — never makes it out, because authoring it manually competes with shipping the next program.
Trade shows roll around and the booth content is whatever last year's marketing intern assembled, plus a fresh banner. The OEMs walking the floor see the same capability story they saw from you in 2023, and from every other supplier at the show.
Generic AI content tools will happily generate posts and decks for you, but they generate them out of thin air — no grounding in your actual programs, no awareness of which work is NDA-protected, no signal of what's happening in the OEM ecosystem this week. The risk isn't bad content; it's content that's either generic or, worse, accidentally discloses something confidential.