When the OEM names you for a program nomination, the clock to a tailored pitch is short, and the commercial team's first move is to open the deck they used for the last similar pitch and start editing. Logos get swapped, a couple of paragraphs get rewritten, three slides get inserted — but the core of the deck is whatever last quarter's nomination needed, not what this OEM cares about this year.
The OEM notices. The capability examples are the same three programs you've shown everyone; the pricing approach is generic; the lead-time story doesn't reflect what your plant has been doing this quarter. The deck feels off-the-shelf because it is.
Meanwhile the capability evidence the OEM actually cares about exists — in your PPAP archive, your won-program list, your current capacity model. It just doesn't make it into the deck on time, because assembling it manually for every nomination is more work than the commercial team has hours for.